Building Local Backlinks to Boost Lead Generation Fast

What are backlinks and how can they help you get more leads to grow your construction company

Let’s talk about Backlinks or inbound links and why you want them. This is a high-level overview of a technical aspect of modern digital marketing practices.

Backlinks are links from another website that point to your website. For instance, if you have a Facebook Business page, you should have your website listed so that a page visitor can click and check out your site. Same for your local Google, Bing, and other search engine business listings.

Backlink Relevance

I need to mention backlink relevance. If you’re a contractor and you get an inbound link to your website from an outdoor products retailer it won’t make sense to the search engine robots. It could actually hurt your search ranking and placement on a results page.

But if you’re a home services company that specializes as a kitchen/bath remodeling plumber then a link from a plumbing supply house makes more sense. And links from the local Chamber of Commerce listing your business info are good.

Digital Marketing for better SEO

And this makes more sense to Google’s crawlers – the virtual agents that look at websites all over the web – than links from a Ecom retailer. Google Bots (or Bing Bots, Yahoo Bots, etc.) read and classify your website. So, a plumber’s website should talk about fixing homeowners pressing plumbing problems. Or key kitchen/bath remodeling features that you smoothly handle.

Having backlinks to your website from local businesses, trade groups, and others can help with your Google/Bing/Yahoo ranking. Having a good ranking means better organic search engine results.
Your goal is to rank on page one for the keywords that people are using to find businesses like yours.

Here’s another example. A landscaper that specializes in home landscape renewals might want some backlinks from local plant nurseries. You can return the favor and link to your vendor’s website with plant specials. It is all about reaching out to and expanding your local network.

What problems do you solve for your target audience?

This means you do a little research by listening closely to your prospects. They usually have needs that you can help solve. By paying attention to these concerns and having this info in your website copy that gets read by the bots.

So, to recap, we have mentioned backlinks that are relevant to your business and how the keywords that people are using for search intent are important to have in your business website.

That is it in a nutshell. Easy as pie when you think about it, but it will take some effort to establish relevant local backlinks and keywords that work for your home services contracting business.

To learn more about backlinks, keywords, and Search Engine Optimization – SEO – give CharleyBlue Designs a call and let’s talk about ways to improve your marketing efforts. Click to call

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